I find elegant solutions to complex problems and create meaningful products that inspire and engage people.
I start by defining the problem, scope, and target audience. I conduct user research, develop customer journeys and personas, assess the competition, and formulate key insights.
Next, I develop user stories and flows before sketching, building wireframes and testing my ideas through rapid prototyping.
Next, I build interactive prototypes, test the usability, and iterate on my work to ensure a seamless experience.
Lastly, I collaborate with developers, launch and iterate (again).
I had the honor of stumbling upon Laura’s artistic talents in a design critique session I was teaching in 2019. It was one of those moments where you feel you’re in the presence of greatness. She was incredibly humble and friendly in the presentation of her work. Her visual design work was crisp, modern, natural, effortless, and precise. Her product thinking was comprehensive and her hunger to learn, execute, and keep designing was thrilling to watch. I watched her design an app in 5 weeks that would take some, 1 year. I’ve been utterly impressed by every interaction we’ve had, which eventually led us to create a podcast discovery app called Current. She’s a remarkable person and Product Designer. Hire her and never worry about design again.
- Jeff Kell
Product Designer at Wells Fargo